WWD

 

OFF THE PITCH: Colette on Wednesday celebrated its ongoing relationship with the Paris Saint-Germain soccer club with the launch of a limited-edition pair of boots and a sweatshirt aimed at female supporters.

Paris Saint-Germain has been expanding into the lifestyle segment since it fell under Qatari ownership in 2011, said Fabien Allègre, merchandising and brand diversification director at the club.

“The idea was to go beyond the pitch and, through the Parisian values that we try to represent in all humility, to try to reach people who are not necessarily fans of soccer, but who love Paris, again, for the values the city represents, whether it’s the fashion side or tradition, knowhow and aesthetics,” he told WWD.

 

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